INFORMATION
J M S is a multidisciplinary creative practice with offices in Sydney and Paris. We specialise in brand strategy, creative direction, and identity creation across luxury, fashion, hospitality, art, and contemporary culture.
The studio partners with leading global brands, cultural institutions, and independent ventures to define positioning, shape ideas, and create distinctive identities built to resonate across culture and commerce.
Our approach combines strategic thinking, conceptual clarity, and exceptional craft to build coherent brand worlds across identity, communication, and experience.
CAPABILITIES
Art Direction
Brand Identity
Brand Strategy
Naming
Campaign
Custom Typography
Creative Direction
Content Production
Spatial Design
Illustration
Motion Design
Packaging Design
Digital Design
SECTORS
Architecture
Art
Beauty
Fashion
Hospitality
Luxury
Placemaking
Sports
Sustainability
Technology
Wellness
PAST & PRESENT CLIENTS
JMS was founded by Jesse McIlwraith, a multidisciplinary Creative Director with over 15 years of experience working across brand identity and creative direction.
Prior to founding the studio, Jesse worked in senior creative positions at internationally recognised studios, leading and contributing to major global projects across fashion, luxury, hospitality, art, and culture. His experience spans large-scale identity programmes and global rebrands for brands including Dr. Martens and Zegna, alongside work for clients such as Dior, Apple, LVMH, and Google, combining strategic thinking, conceptual clarity, and a strong emphasis on craft.